I think about yummy food at least once a day, I have a sweet tooth for miles and I adore gorgeous looking cupcakes, weddings cakes and really well presented Candy Tables. So I chatted to Kerrith from Overindulgence Cupcake Creations about her business and found out she doesn’t have a sweet tooth *gasp* Do yourself a favour and have a look through these photos, she is one talented and creative lady!
1. How long have you been doing weddings?
I started with the cupcakes three years ago and about two years ago I expanded into Dessert Candy Station Styling and Custom Sweet Thank You Favours.
2. What made you start a career in such yummy things?
I stumbled upon my career in sweet treats purely by accident when I helped decorate some cupcakes for my nieces 2nd birthday while I was still busy with my Marketing degree and it evolved from a hobby into an exciting business venture and I haven’t looked back since.
3. How do you not want to eat everything you make?
Luckily I don’t really have a sweet tooth so I am not at risk of “eating” all my profits away but I am fortunate to have some friends and family who were happy to be my taste testers when I was starting out and experimenting with all my recipes.
4. How would you describe your style when it comes to designing?
I am a complete sucker for details. I pay close attention to all the tiny details connected to my client and the rest of the wedding or event and I like to incorporate all the personal touches in to my design. By doing so I feel that this allows me to provide them with an end product that exceeds their expectations and is unique to them.
5. Do you help guide brides in what looks great or do they mainly arrive with a very definite idea?
Usually they already have the overall design theme and colour by the time they approach me but I have been very lucky with brides allowing me creative freedom and the ability to guide them with the rest of the design details using my expertise.
6. What is your favorite thing to bake or design?
I will always love creating cupcakes with handmade sugar flower details but my biggest love is conceptualising and styling a custom Dessert & Candy Station display which incorporates the most delectable sweet treats, décor and stationery.
7. What about favours, nowadays favours often go to waste. Any tips on how you can incorporate your candy table to accommodate this?
Providing customised takeaway bags or boxes for guests to pack some takeaway goodies with from your Candy Station is an excellent way to incorporate the thank you favour into your candy station. Guests are always excited about being able to take something away with them and there is nothing like a beautifully designed candy display to bring out the inner child in your guests. When I return to the venue the next day to do break down, I always arrive to empty glass jars and stands and the brides are always happy that there is no wastage at all.
8. What if the guests don’t have a sweet tooth but the bride still really wants her candy table? Is this something you could adjust to suit everyone’s needs?
Most definitely. The best thing about these Stations is that there are no rules at all. The more customised to the bridal couple and their guests the better. I have created a biltong display as part of the dessert station in the past to incorporate the grooms love for biltong and it was a great hit at the wedding with not a single piece of biltong left over. I would also love to create a station that features all different types of cheeses, preserves, fruit, nuts and savoury crackers and breads for example. The sky is the limit.
9. How far in advance should brides contact you to order their candy table or cupcakes?
As with any other wedding vendor, I would obviously prefer as much time as possible as there is a lot of work and time that goes into each client’s special day. During winter which is our off season I am already taking bookings for the start of season in September. Three months is ideal but I would say that at least a month in advance is doable. It is important for the brides to remember that the more time we have to prepare and get our creative juices flowing and source the best products the better it is for the end product on the day.
10. How does Pinterest work for you? Is it sometimes too much inspiration for a bride and they give you impossible tasks?
Pinterest has proved to be quite helpful for me when it comes to brides using it for inspiration. I often create a group board during the creative planning process and my client and I both pin to the board to create a mood board from which to work from. It just helps to ensure that we both stay on the same page when it comes to the overall look and feel. Pinterest is a great resource filled with amazing inspiration images. The only slight downfall of Pinterest is that with all that beautiful imagery, I sometimes have to remind them that some of those images weren’t created with their budgets. However, I will always do my very best to create something beautiful that still fits in with their budget. I would say that prioritising and compromising are key when it comes to this hurdle.
11. What is your favourite wedding to date and why?
I don’t have a specific favourite because all my creations and set ups are so unique and different but one that really stands out to me is the Dessert Station I created for the Magnussen wedding as Michelle was just the sweetest and most excited bride to work with. She got just as excited about all the sweets as I do and that just made it such a memorable experience for me.
12. Why are candy tables so popular now days? Is this better than ordering dessert from the venue?
There are a number of factors which have made these stations so appealing for weddings. One of the biggest is that it is so visually appealing and it is a fantastic way to create a focal décor point for your reception room.
Another being that plated desserts often go to waste because guests are usually dancing and partying when the dessert is served and they don’t want to go sit down again. Also, if they leave it too long the ice cream / cream often just melts. Having the station there means they can just pick on it while they are socializing or just pack a takeaway to go home with. And another reason? Who doesn’t love an amazing buffet of cupcakes, cake pops, macarons, chocolate brownies and candy?
13. Best piece of wedding advice?
Invest in Hiring a Wedding Planner. They will ultimately save you money and stress as they know the ins and outs of the industry and you will be able to just look beautiful and enjoy your day instead of you and your family running around like crazy people on the day trying to do it all yourself, which will leave you completely exhausted by the actual time of the wedding.
If you are interested in trying out some of Kerrith’s wonderful treats then click on the link below to view her facebook page and connect with her.
P.S. (The red velvet cupcakes are my favourite)
The photos above are from a collection of Cape Town photographers:
Abigail K, Bernard Bravenboer, Blue Cheri, Christine Watters, Darren Bester, Flash Poets, Joanne Markland, Justin De Reuck, Lauren Kriedemann, Taryn Nicol and Veronique Photography